Get in the Know: Proper Assembly

Proper Assembly Line Shots-31

It’s been a little while since my last “Get in the Know” piece and I have to say over the last month I have been bombarded with cool brands that you really need to get familiar with. First up, Proper Assembly, which is the new cool kids bag brand. I had the chance to check out the debut collection a few weeks ago at the brand’s uber cool launch party at a hip Drift Studios space in Chelsea. Did I just use the phrase uber cool? Yes in fact I did because they served up fun cocktails, iced coffee and I’m fairly certain an insane amount of candy. Sugar high + cocktails? That’s my kind of party.

But honestly the bags are quite arguably the most stylish, yet practical, purchase a gal {or guy!} can make.  Their so functional and practical it’s scary, made out of high quality materials and incredibly light weight to top it off. While the camo backpack might be my personal favorite, the weekender bags are right behind it along with the collapsible tote {obsessed with the sage!} that can be used as a quick grocery bag or to take to the farmer’s market on the weekends without looking like a bag lady. Now that’s my type of score.

What makes them stand out from the rest? Well they are partnering with the Adventure Project and Living Goods, for every bag sold, Proper Assembly will make a contribution to support entrepreneurs in developing countries.  Participating “agents” receive a below-market inventory loan to start their own “business in a bag” operation.  Each bag contains essential health products that the agent sells door to door.  The program creates sustainable health + wealth in each field. Pretty freaking awesome {and just another reason to snag a bag!} if you ask me.

Proper AssemblyProper-Assembly-Fall-14-Lookbook



Recreating the look: Indian Summer

Indian Summer How To, Beauty PostOn Monday, I shared the stunning shoot I did in Texas a little while back and today, thanks to so many inquiring about how to recreate the hair and makeup that my ridiculously talented makeup artist managed to whip up on me. I loved how she played up my hazel eyes with the vibrant purple hued shadows and created lush beach waves interwoven in with a loose french braid wrapped just right.  I know what you’re thinking if we all just had makeup artists and hair stylists for sisters we’d be golded. I swear she whipped this look up in about 10 minutes. I can tell you that this will be seen hitting the streets this fall with my chunky fall grandpa sweaters and leather skinnies.


  1. Use the Smashbox 24 hr eyeshadow primer to ensure long lasting eye makeup & vibrant pigmentation
  2. With a fluffy brush (my favorite is MAC 224) buff Cocoa Bear in the crease
  3. Using a flat brush (suggested MAC 239) pack Bitter all over the lid just to the crease. Then with your fluffy brush take a little more Cocoa Bear to blend
  4. Rim the inner waterline with the pencil then blink so the product is deposited on the upper waterline as well.
  5. Line the lash line with a black long lasting gel eyeliner to intensify the coloration
  6. Add a couple coats of mascara plus some dense and dark lashes
  7. Finish by sweeping the Bite Beauty lip lacquer along the lip area
  8. To complete the eyes, fill in your brows using this genius brow kit
  9. The basics? This sheer glow foundation is my jam.


  1. Start by spritzing a sea salt or texturizing spray all throughout the hair then brush it out & scrunch
  2. Section hair and use the NuMe curling wand to create semi tight curls all throughout the hair
  3. Leave the curls to set, and once they are cooled, run your fingers through to create more volume & to break up the ringlets
  4. Lift hair near the root, in no particular fashion, and spray a boosting spray. This will create lasting volume, texture, and hold without the need to tease
  5. French braid a one inch piece back on both sides to secure in the back with a bobby pin
  6. Use bobby pins to secure the hair & create a decorate shape (we used a triangle)

Ashley's June Fashion Shoot-78

Indian Summer How To

Shop the same pieces down below:


Indian Summer

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Call me crazy, but I’m struggling with the fact that summer is over. I shot this amazing shoot with my friend Dyan out at an old rock quarry that my sister Stephanie stumbled across one afternoon. I can’t think of a better way to end my summer style pieces than with this simply stunning shoot. The juxtaposition of the turquoise waters and the rusted out old trucks made for an exquisite backdrop for this  embellished number and Jason Wu sandals.  Inspiration for the hair was boho braids with beachy waves. 

 These gorgeous shots are thanks to the incredibly talented Dyan Kethley Photography // Hair & makeup by the ever talented miracle worker Stephanie Nelson Makeup 

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That’s A Wrap

NYFW came and went like the snap of a finger. The whirlwind two weeks finally commenced on Thursday evening and as much as I’m looking forward to my fall wardrobe of chunky knits, high-waisted jeans and boots, the designers have definitely made me already long for the warm days of spring. In the upcoming week I’ll be sharing some of my favorite shows that I had the privilege to attend but until then check out the ones that caught my eye.
3.1 Phillip Lim, SS 15, Backstage, NYFW, MBFW
Delpoza did it again. As The Man Repeller said “Excuse me while I take a mortgage out for this @DELPOZO look” – my thoughts exactly Leandra.
Naeem Khan stunned again. Sequined tracksuits?! I mean is anyone surprised. Simply breathtaking. 
Bibhu Mohapatra presented a beautiful juxtaposition of femininity and eclectic edge. 
Michael Kors kept things classic, as always, with his gorgeous laces, tailored pieces and clean, breezy standouts. Sign me up. 
Veronica Beard brought out the sorbet-hues that had me wishing it were April. 
Oscar de la Renta and Jenny Packham both brought their dream inducing designs down the runway, ensuing daydreaming by the fashion set within minutes.
Tibi, Suno and Rosie Assoulin did not disappoint, though no real surprise there, all of them nailed the color game and balancing acts just right.
What are you most excited about now for spring?

Straight Up Loving It

CES, Ann Taylor Leather Skirt, Aviators65

My love for pencil skirts was elevated just that much more when Ann Taylor shared their new fall collection with me recently. This Ann Taylor  leather pencil skirt {c/o Ann Taylor} stopped me dead in my tracks. Not only does it look like it would be way out of my budget but the fit of it was tremendous too.  Paired with my Buy Me Brunch Como Estas Bitches tee {a true favorite in my book}, my Celine luggage tote and a bold punch of color with my metallic Jimmy Choos {last season, similar here and here} it was the perfect pairing for a weeknight date with my gals at Layfayette in NoHo. For the chillier fall nights, I’ll definitely be topping this outfit off with this Ann Taylor oversized crepe moto jacket {c/o Ann Taylor}.  Ann Taylor is nailing it with their modern twist on such classic pieces this season – I can’t wait to share some of my other fall finds with you soon!

Ann Taylor Leather Skirt and Bomber Jacket, Work Wear, CES, Ann Taylor Leather Skirt, Aviators7

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